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Email Marketing Specialist

About You

Are you a go-getter with an entrepreneurial spirit? Do you like moving fast, thinking faster and dream of excelling at one of the fastest growing companies in Chicago? If so, we want you to join our group of friends. This is your opportunity to be a part of a fast moving, innovative, lively company that prides itself in creating exceptional solutions and service in a landscape that is ever-changing.

About Us

We are located in a converted warehouse in Naperville, Illinois and spend our days smashing the mold of how things have been done and instead create new best practices. We provide creative and intricately measured marketing services for hundreds of clients ranging from automotive to beef sandwiches. A wise man once told us that a cool person doesn’t need to tell the world that they are cool. We think this is right so instead, we made a video: http://www.launchdigitalmarketing.com/careers/

Job Description

We are looking for an email marketing specialist who will oversee the development and execution of highly targeted email campaigns. You’ll be charged with driving lead activation and increasing conversions for our clients as well as growing our own internal marketing efforts. If you are experienced in marketing automation, have an eye for campaign design (you’ll also work closely with our design team), are a strong copywriter, and love diving into analytics for continuous improvement, we encourage you to read on!

Job Responsibilities

In this role you will work with the Operations and Design teams to execute email marketing initiatives for our clients. You will also work on internal email marketing campaigns. You will lead A/B testing efforts, and implement email best practices.

More specifically you will:

  • Build and execute responsive email campaigns for clients and internal marketing initiatives.
  • A/B test headlines, content, etc. to continuously improve and move the needle on successful client campaigns.
  • Consult on building valuable email lists and other ethical email practices.
  • Keep up on email best practices and bring new ideas to the table.
  • Analyze and report on key metrics.
  • Work within our (and assist with client) CRMs.

Qualifications

  • Bachelor’s degree and 2-4 years of relevant experience required.
  • ESP experience required.
  • Knowledge of HTML/CSS
  • Experience with measuring and reporting on email engagement and A/B test results.
  • Excellent written communication and copywriting skills.
  • Must be detail oriented (did it bug you that we didn’t include a hyphen between ‘detail’ and ‘oriented’?)
  • Able to show an understanding of CRM systems.

Added Bonus

  • Knowledge of Sendgrid, Pardot, and Salesforce Marketing Cloud preferred.
  • Strong project management skills.
  • Highly analytical and able to derive meaning from data.
  • Experience with Google Analytics
  • Able to show ROI of successful marketing campaigns you’ve executed.

Compensation

  • Competitive, based on experience
  • Team Outings
  • Coaching (Our team members are the best at what they do. Come let them teach you)
  • A fantastic story to share with your friends and family (This is what happens when, “What did you do at work today?”, becomes an interesting question)

​Perks

Health Insurance with BCBS

  • 401k plan with company match
  • 10 days paid time off, 4 days of sick/safe leave and selected paid holidays
  • Life and Disability Insurance
  • Gym membership
  • Subsidized internet access for your home
  • Peer to Peer Bonus program
  • Stocked fridge with snacks and more!

*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

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